Here’s an expression the late George Carlin would have a field day with: social distancing.
Yes, that’s a thing now and we have to thank the novel coronavirus for this euphemism becoming more prominent than ever. Essentially, social distancing designates a set of infection control actions intended to stop or slow down the spread of a contagious disease.
The World Health Organization (WHO) offers a clearer definition of social distancing: “to maintain at least 1 meter (3 feet) distance between yourself and anyone who is coughing or sneezing.”
In these times when the novel coronavirus threatens the lives of millions of people, social distancing is essential. Automakers are obviously not immune to the virus, with many shutting down plants and sending white-collar employees to work from home in countries affected by the novel coronavirus outbreak.
Some carmakers are also doing their part to warn the public that social distancing is essential. Volkswagen and Audi, for example, have taken to social media to promote social distancing and have done that by modifying their logos to illustrate this concept.
“At Volkswagen, we traditionally stand together in all crises and support each other. We are convinced that together we will find new ways and solutions that will enable us to overcome this crisis. Right now it is particularly important that we follow the rules of conduct and hygiene with a lot of discipline. Stay safe – keep social distance!” reads the caption accompanying a video that shows the “V” and the “W” in Volkswagen’s logo moving further away from each other.
Audi has posted a similar message and a video in which we see the four rings putting some distance between them. “Stay at home, keep your distance, stay healthy, support each other – we are in this together. As a global company and a global community, our highest priority is to identify any opportunities to #FlattenTheCurve. Stay safe.” Nice try, Volkswagen and Audi, but we prefer the pre-social distancing logos.