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Prior Design Makes The Lamborghini Urus Even Crazier, Not That It Needed It

A potent Lamborghini Urus Performante could look similar to Prior Design’s creation.

Aftermarket tuner Prior Design that isn’t afraid of tinkering with some of the industry’s finest exotics recently unveiled its latest bodykit, this time for the Lamborghini Urus.

The bodykit designed for the Italian high-po crossover is eye-catching, to say the least. For starters, there is a distinctive hood as well as a tweaked front bumper that comes complete with a sharp diffuser. Prior Design has also created a set of flared carbon fiber wheel arches for the Urus, taking what is already an evocative SUV and making it even more imposing. Customers can choose between having these arches finished in exposed carbon or instead painted to match the rest of the body.

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Other add-ons that make up the new bodykit include bespoke side skirts, a large spoiler stretching off the roof, a secondary lip spoiler, and a bespoke diffuser. A new exhaust system has also been fitted with four oval tailpipes.

Completing the modifications made to the super SUV is an H&R lowering kit and a set of massive 24-inch wheels wrapped around 285/30 tires at the front and 335/30 tires at the rear. The matte black example pictured is the first Urus that Prior Design has completed and was purchased by German businessman Robert Geiss.

No alterations have been made to the vehicle’s powertrain, but then again, it has plenty of power to spare in stock form. Consequently, it continues to feature a 4.0-liter twin-turbocharged V8 engine that’s good for 641 hp and 627 lb-ft (850 Nm) of torque. That’s enough to catapult the SUV through to 190 mph (305 km/h). In the not too distant future, a plug-in hybrid Urus with even more power will hit the market.

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